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HAWA WHO
You don’t wear clothes. You wear perspective.
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BRAND VISION
Hawa Who emerges from the pulse of city streets and the stillness of coastal skies.
A red-and-white palette nods to vintage West African tapestries and seaside sunshades—softened by sand-toned neutrals and grounded in bold black accents. The silhouettes are elevated yet effortless: from structured tees and monogrammed shorts to breezy high-waisted pieces—each designed with intention, detail, and soul.
Hawa Who is where modern nostalgia meets cultural clarity—a seamless dialogue between heritage and now. Inspired by the rhythm of movement, the brand translates daydreams into textiles, blending comfort with quiet confidence.
It reimagines everyday luxury with a knowing edge. A butterfly, a boat, a house by the shore—symbols woven through collections like memories caught mid-bloom. Hawa Who speaks not to trend, but to feeling—rooted in the idea that what you wear should say everything, without saying too much.
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Eartha Kitt was one of the most unapologetically free Black women to ever walk this earth. She lived on the margins—never quite fitting, never asking to. Her brilliance was often misunderstood, her power too potent for the rooms she entered. Yet, she never begged to belong. She embodied a fierce kind of self-possession that defied the need for validation.
To me, she is more than a muse—she’s a mirror. Her solitude felt familiar, like the quiet I knew growing up. I was left with my thoughts, and so I created—out of necessity, out of yearning. Eartha reminds me that the outsider's gaze isn’t a curse—it’s the birthplace of vision. In her legacy, I find language for my own.
— Hawa Who
About Hawa Who
Model Author Hawa Who is the visionary founder of Hawa Who, a brand that seamlessly blends luxury design with personal storytelling. Born in Ghana and raised in both New York City and Pittsburgh, Hawa's diverse cultural roots influence everything she creates. As a poet, author, and entrepreneur, Hawa is dedicated to empowering individuals to express their authentic selves through bold, meaningful fashion. Hawa Who is not just about clothing—it’s a celebration of individuality, creativity, and unapologetic authenticity.
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📧 Email: info@hawawho.com
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